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Strategies to Accelerate Online Revenue: On-Demand

Event Details
Jun 22, 2021   – 


Manufacturers evaluating online growth strategies are weighing their options to drive revenue. Some focus on online distribution footprint, some extend their primary business model with a direct-to-consumer offshoot, and some launch and grow their own B2B ecommerce offerings to directly serve customers and dealers/distributors with an all-in-one online experience. 

Whether it be for selling parts or finished goods, or for serving strategic accounts, or long-tail small customers, business models for growing B2B commerce abound, and there's no one-size-fits-all solution. 

During this on-demand webinar Lincoln Electric, Melissa and Doug, LLC, and Shift7 Digital discuss the many routes to accelerating online revenue and how their organizations have started their B2B commerce transformations.

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Greg Doria

Vice President of Marketing, Lincoln Electric

Dave Henderson

Chief Commercial Officer, Melissa and Doug, LLC

Randy Higgins

Chief Strategy Officer, Shift7 Digital

Brad Borman

Managing Director, Shift7 Digital