As technology disrupts industries with new services and innovation, the value of intangible assets is surging—now accounting for upwards of 84% of S&P 500 valuation, according to one estimate.
Manufacturers are right on trend and face urgent imperatives to develop and protect the value of their intellectual property (IP). As digitalization expands services in manufacturing, and Chinese patents continue to proliferate, significant risks to intangible assets are rising and challenging conventional strategies.
New research from Manufacturers Alliance and Aon finds that IP is 1) misunderstood, 2) undervalued, and, 3) underinsured. Our research highlights a path forward with practical guidance for manufacturers to consider a strategic approach to IP, advance valuation methods, and elevate risk management. Beyond a buildup of patents, effective IP management requires a holistic approach to copyrights, trademarks, and—especially—trade secrets.
Unlike patents, trade secrets require no disclosures of how an innovation works, but these rights have been misunderstood and underappreciated. We find many manufacturers have the foundations in place to expand IP management strategies, but also room to learn from best practice. Read the full report to access new data-driven insights on the state of IP management in manufacturing and expert perspectives to manage and protect growth of intangible assets in your business.
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