Executive Summary
Appealing to skilled talent in a world of changing workforce expectations is becoming more challenging. Benefits have taken on new importance. But simply offering a great benefits package doesn’t go far enough if employees fail to understand them or appreciate their value.
Our latest research, in partnership with American Fidelity, shows that manufacturers are eager to close the benefits literacy gap by putting more emphasis on educating their employees about their benefits. Best-in-class companies prioritize high-touch assistance and support for open enrollment. Live question and answer sessions create space for employees – and their partners – to ask questions and make informed benefits choices. Multi-channel communication strategies give employees the chance to hear about benefits at regular intervals throughout the year, not just during open enrollment.
The return on education investment is clear. Best-in-class benefits strategies are already creating higher levels of job satisfaction and loyalty. Leading companies are looking to benefits literacy as a driver of productivity, innovation, and overall competitiveness.
View the Report
The Pressure of Changing Workforce Expectations and Who Feels It Most