Research
A set of six common strategy gaps in product management get in the way and contribute to a “strategy divide,” leaking revenue and profit. While many organizations sense that strategy gaps have a cost to the business, few quantify them. Manufacturers Alliance and Maximal partnered on research that set out to do just that, drilling into a widespread challenge with an often-overlooked financial impact: we sized the “typical” cost of delays in product launches and extensions. In so doing, we also clarify a path forward to strengthen performance on other gaps and narrow the strategy divide. For the full report, read Reducing the Product Strategy Divide.
