Research
The manufacturing sector is now recovering from the impact of a severe recession and prolonged stagnation at a time when several fundamental growth drivers have changed. The rise of digitization introduces the possibility of new products, services, and business models.
In today’s slow-growth environment, product management can help manufacturers establish an enduring competitive advantage. However, not all product management functions are positioned to effectively manage both profitability and strategic growth. This leaves their enterprises vulnerable to copycat innovation, disappointing profitability, and competitive disruption.
To better understand the current state of product management, Manufacturers Alliance designed a study to explore the skills and capabilities, organizational alignment, and roles of the most effective product management functions. Key takeaways include:
- Profitability supporters spend 56% less time with marketing than Profitability Leaders;
- Product managers have similar backgrounds across member companies, so training is key to the advancement of the function; and
- Profitability leaders focus more on innovation than product specifications.
This report shares insights from our research as well as specific tips in the key areas of strategy, people and process to advance your organization’s product management function.
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