That should be instructive to HR, especially as the industry takes on shortages. Think about it: a mid-career Millennial who opts out today because your company experience isn’t hospitable to families does more than leave a space on your roster; it removes an important demonstration of career possibilities for working parents who could come next. That’s an impression that will show up in hiring for years to come.
By establishing your company as an employer who gets it — one with a culture that compels people to stay long enough to develop their competencies, eagerly learn new skills, and connect to you in a way that promotes long-term engagement — you have an opportunity. But to do that, you’ll need solid answers to questions employees are asking about work and families right now.
Will I be able to work and take care of my family? Child care is the obvious concern since roughly 40% of the workforce is made up of parents,3 and 40% told our recent Modern Family Index that they don’t have the child care they need.4 Still, family care isn’t just a child care issue. Today’s workplaces are notably multi-generational, each with its own family responsibilities that drive whether employees stay or go. So answering the question about caring for families will require benefits that accommodate help for infants, older children, adults, and even pets.
What if I don’t work a 9 to 5 schedule? STEM employees don’t work on a single schedule. So, family services must be carefully thought out to reach all employees, from the shop floor to the corner office. That’s particularly true for companies where outside-the-lines hours are part of the job. As the customer care director at an electric utility put it, “When we have weather events, we show up.”
Will I find the family care I need in my facility’s remote location? An oft-cited Center for American Progress statistic says that half the country lives in a child care desert.5 It’s true — but it doesn’t tell the whole story. Center capacity is only theoretical if there aren’t enough teachers to staff it — an even bigger worry in rural areas. That means to truly answer employees’ need for help, smart employers like Hormel Foods are doing more than merely pointing employees to resources, but creating and ensuring the supply is actually there to meet their needs.
What about my career plans? New research from Bright Horizons Workforce Consulting shows that current STEM employees would factor educational opportunities into job change decisions. Yet more than two-thirds of parents of young children (under age 6) say child care is holding them back from career growth. Such concerns make benefits such as child care and education a carrot for recruits, a support for skills, and an antidote for employers who will also need those skills to keep up with STEM’s rapid-fire advancements.